This is interesting not just for what it says about Tschichold but about the limits of labels like ‘modernism’ and ‘classicism’. But there is an aesthetic continuity through it all, a cool, temperamental steadiness. You could say he had two careers, crowned by achievements that are almost mutually antagonistic, in design sensibility.
But if he were invariably described as the prodigal son of classical typography and design-that would be true, too. Jan Tschichold is always described as a pioneer of typographic and design modernism. “It is the master who establishes the rules and not the pupil,Īnd the master is permitted to break the rules, even his own.
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